Redesigning Existing Starbucks
Coffee Packaging.
PACKAGING DESIGN | CONCEPTUAL UNIVERSITY PROJECT
My Role:
Designer
Project Duration:
1 week
Project:
Solo Project
Packaging design aims to grab attention, communicates brand identity, and convinces customers your product is worth buying.
Starbucks offers the rarest, most extraordinary coffees from and around the world. My thought process for this assignment was to challenge myself in reimagine a more simple and more premium packaging for the Starbucks's Costa Rica premium coffee line.
The Project.
The primary aim of this project was to sharpen our design skills in terms of visual aesthetics, packaging grids and layout design.
The Goal.
The Existing Coffee Selection Packaging.
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